Content Curation Guide for SEO - What, How, Why | SEOmoz:
"The Ark is that outstanding content someone has produced and that no other will be able to see again, because it is forgotten and hidden between gazillions of other contents.
Apart from the gigantic volume of pages present in the Internet, for a long time, search spam has been making the discovery of reliable sources difficult; and – let's be honest – Social Media has enhanced this issue, because it added even more noise and dispersion. Actually, as Mitchel Kapor said once, getting information off the Internet is like having a drink from a fire hydrant."
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