13 octubre 2011

Is Facebook's EBay Integration the Real Start of Social Commerce?

Is Facebook's EBay Integration the Real Start of Social Commerce?:

Facebook-eBay-logo.jpg"At yesterday's PayPal Innovate conference in San Francisco, EBay and Facebook announced a partnership to integrate Open Graph into EBay's commerce platforms X.commerce, Magnto and GSI. Merchants already have the ability to set-up shop on Facebook and sell directly to people who Like their pages, but that feature - like many other social commerce ideas on Facebook - never did take off. Facebook's EBay integration might be the tipping point for social commerce - not only will merchants be able to integrate new "want" and "own" buttons, but advertisers will soon be able to target users based on their Open Graph activity."

'via Blog this'

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