02 mayo 2012

Tiny Music Startup Chromatik Goes Elephant Hunting, Bags American Idol and $1.1 Million [Beta Invites & Jobs] | PandoDaily

Tiny Music Startup Chromatik Goes Elephant Hunting, Bags American Idol and $1.1 Million [Beta Invites & Jobs] | PandoDaily:


 "In the music industry, an association with American Idol is about as big as trophies get. Chromatik just bagged the great white elephant.

For good measure, they’re also announcing $1.1 million of new financing. Why not throw in a set of steak knives for good measure?

The tiny music startup, which aims to disrupt the centuries old model of music practice, performance, and education, has formalized a partnership with Idol musical director Ray Chew. As of this past Monday, the house band ditched their paper sheet music and replaced it exclusively with the Chromatik iPad app in both practice and for the live shows."




'via Blog this'

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